Having made two films as a producer, Abhishek Bachchan has learnt the knack of promoting a film and he’s created a super buzz around his product. In an interview to Box Office India, Jr Bachchan had told us he had a fantastic plan to promote his next film, Players, and he wasn’t joking.

We’re told that the mammoth music launch of the film held in Juhu yesterday was Jr B’s idea. If the event is any indication of the rest of the promotional plan, we are sure the film’s release and its post-release promotion by Jr Bachchan and his Players will be a smash-hit.

Way to go, players!