• IPL 4 registered an average rating of 3.5%
• IPL 4 reached 161 Mn. viewers i.e. 81% of the universe

 

 

• IPL 4 saw least average rating of 3.5% compared to the previous 3 seasons 
• The time spent by universe also witnessed a dip in fourth season
• However reach was higher than the earlier seasons

 

 

 

• Opening match of the IPL 4  clocked highest rating of 7.1%
• During IPL Season 4, viewer preferred viewing MI & CSK matches

 

 

• The elimination/3rd place match of IPL4 was the only match to garner higher viewership than IPL 3
• Final match average rating was 39% less in IPL 4 compared to that in IPL 3