BIG CBS SPARK is all set to launch its latest show International Music Favorites which is a viewer’s choice award show for international music. The show which will go on air in July or end August and will see artists nominated from across genres of music featuring the likes of Lady Gaga, Incubus, Avicii, Maroon 5, Chris Brown and viewers deciding on the winners from across categories. The show will be anchored by singer-song writer, performer and television hostess Neha Bhasin.
To ensure the show engages with audiences across platforms, the channel will host a multi-media promotional campaign spread across television, radio, print, out of home and social media. International Music Favorite launches in sync with Reliance Broadcast Network’s recent campaign called Choose Your Set-Top-Box Wisely.