Take One

Level Playing Field

Our endeavour in this weekly note is to try and explore a variety of subjects, issues and opinions and the general plan is to avoid getting repetitive and allow the passage of time before picking up a previously explored subject again, if at all it were to merit an update ...
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Citius, Altius, Fortius

We started the new year with the hope that the dark clouds that had hovered over the trade in the last few months of 2014 would be dispelled with the turning of the calendar. While it is early days yet, the fabulous news just days into the start of 2015 ...
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Un-equated Monthly Installment

Most of us in the trade have a fair idea of (and if not, a very strong opinion on!) what the best time to release a film is. The obvious Golden Dates are of course the Eid, Diwali and Christmas weekends but since they have become virtually the sole property ...
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Scrappy New Year

I had hoped to use this, the opening editorial of 2015 to strike a bright and chirpy note on the year that has just begun. An optimistic look-ahead borne admittedly more out of tenuous hope rather than ground reality. However, in a twist to the man-proposes-God-disposes cliché, it has been ...
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14 Of ’14

And so the year is almost done and dusted, and here we are, bringing out our last issue of 2014. It was a year that held great promise when it began but as we have ruminated on this page earlier, that promise has been somewhat under-realised. However, it ...
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State Of The Union

Last week’s announcement of Carnival Cinemas acquiring Reliance MediaWorks Ltd’s Big Cinemas chain of theatres marks a significant milestone in the consolidation phase that is underway in the Indian multiplex sector. The Carnival-Big Cinemas deal comes close on the heels of Cinepolis India acquiring Fun Cinemas barely a few ...
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The Times They Are A-Changin’

There is no denying it any more – 2014 is turning out to be a rather underwhelming year for the trade. Not a washout year, not a disastrous year… but nonetheless a year that has seen a perceptible decline at the Hindi film box office. What is especially disturbing ...
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Gap Analysis

The problem with looking at just the macro picture or the topline is that, sometimes, a seemingly impressive aggregate can disguise the weakness of many of the component parts, a grand façade hiding the penury of what lies brushed away underneath the carpet. One is reminded of the example ...
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Advanced Circuitry

In our editorial last week (Territory Trajectory, issue dated November 22, 2014), we had examined the relative contribution of each territory to the total domestic box office collections of the Top 10 films in the last 12 months. In case you missed it, you can check it out online in ...
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Territory Trajectory

The fact that different territories contribute in varying proportions to the national box office is hardly breaking news to the enlightened readership of a film trade magazine, and all of us have a fairly good sense of the relative shares of each territory, in general terms. But, as we ...
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Pester Power Potential Untapped

Yesterday, India celebrated Children’s Day by giving its kids the day off from school. A perfect opportunity, one would think, for savvy filmmakers to cash in by releasing a children’s film. Yet, despite producers usually being on top of their game in trying to ride a popular trend and milking ...
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The Holiday Effect

For every filmmaker with an under-production or completed film – and in an increasing number of cases, even while deciding on whether or not to green-light a project – the number one question often is: when do we release this film? In the many days and weeks spent poring ...
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Force Multiplication

I guess every ageing generation feels a bit overwhelmed by the pace of change and there is a common tendency to comment, whether with a sense of awe or with an undertone of disapproval, on how things were so much more measured and controllable, back in ‘the good old days’. ...
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Happy Diwali!

Diwali…the festival of lights, prayers, family, friends and celebration. In a country that has a festival for every occasion and where literally every other week sees some section of society or the other celebrating or honouring some occasion or the other, Diwali still holds pride of place when it comes ...
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Two Can Play The Game

October 2nd this year saw the simultaneous release of Bang Bang and Haider to cash in on the extended weekend that spanned Gandhi Jayanti, Dussera and Eid, in addition to Saturday and Sunday. There was much speculation and hypothesis within the trade about the wisdom (or otherwise) of the ...
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Starry, Starry Night!

The very first edition of the Star Box Office India Awards was held at Yashraj Studios in Mumbai on October 9, 2014. The glittering event that was attended by the who’s-who of the film fraternity, and was unanimously declared a smashing success. In case you weren’t present at the ...
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Announcing: The STAR Box Office India Awards!

We, the entire team of Box Office India, are delighted to share with you that the first edition of the STAR Box Office India Awards will be held shortly and telecast on Star Plus on October 19, 2014 at 9 pm. As India’s premier film trade magazine, box office ...
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A Tale Of Many Cities

Every dark cloud, as they say, has a silver lining. And in the case of our country, our population of over 1.2 billion is one such example of the same factor posing many challenges yet offering a few opportunities at the same time. So if poverty, illiteracy, lack of development, ...
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Cut And Paste

The recent revelations of sordid goings-on at the Censor Board office in Mumbai have put under the scanner our censor laws and processes, which are never too far from controversy anyway. As the powers-that-be ponder over how to fix the system, we thought it would be worthwhile to take ...
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Ladies’ Special

Mary Kom released this week in the wake of much buzz and great expectations all around, not least within the trade. And that is prima facie very surprising indeed when you consider the following check-list: • Protagonist: Male, female. • Ethnicity: Punjabi, North-Eastern, Manipuri to be more specific. • Claim ...
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alia-bhatt-

Taaliya For Alia

In the week that went by I, like so many millions of others, was mightily entertained by an online sketch that centered around Ms Alia Bhatt. Fabulously conceived, written, enacted and directed, it is not surprising that the hilarious video went viral and generated tonnes of unanimously positive comments. ...
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Ton-Ton-A-Ton!

Last Friday’s release, Singham Returns, is the latest entrant into the Rs 100-crore NBOC club, waltzing past the hallowed milestone well before its first week was through. With the blockbuster combination of Ajay Devgn and Rohit Shetty being amongst the industry’s most bankable pairings – having already delivered ...
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‘H-I-T’ Is Not A Four-Letter Word

At a recent event, while lounging around with a group of journalist friends as we waited for the proceedings to begin, I happened to be part of the audience to a monologue by a lady who had rather strong opinions on the state of Hindi cinema and its leading lights. ...
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Kicking-Off With A Bang – Remarkable Directorial Debuts

The big news this week has been the grand entry of Kick into the super-exclusive Rs 200 crore domestic NBOC club. With Salman Khan top-lining the film and an Eid release, it was almost a given that the film would clock impressive numbers. However, it is one thing to ...
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Untitled

Feasting During A Fast – The Rewards Of Going Against Convention

Timing, as we all know, is among the most crucial of factors when it comes to determining a film’s success or failure. There are multiple and often conflicting elements that producers have to bear in mind while deciding on the release dates of their films. Chief among them – ...
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Sarson De Threat

We, i.e. the film fraternity based out of Mumbai, like to think of the ‘Hindi film industry’ as being a term synonymous and interchangeable with the ‘Indian film industry’. While it is true that Hindi cinema is the most popular and best travelled of all Indian-language film industries, we all ...
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The Changing Face Of Hindi Cinema

The industry has gone through various changes and phases over the last few decades and I think I am one of the few from the industry who has seen all the three-four phases first-hand. I started in 1982 when films were made in five years and if a film ...
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Main Tera Zero

On Thursday, July 10, the Honourable Finance Minister Mr Arun Jaitley presented the first Finance Bill aka Union Budget of the new NDA regime headed by Mr Narendra Modi. In our edit note last week, (Over To You Mr Jaitley, Issue Dated July 5), we had presented a wish-list ...
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Over To You, Mr Jaitley

On Thursday, July 10, Finance Minister Arun Jaitley will present the Union Budget to the Indian Parliament. The Union Budget will be the first major concrete economic initiative and vision statement from the Narendra Modi government that swept to power with a commanding majority on the back of promises ...
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No Magic Bullet

This week, we had the pleasure of hosting guests from the Film and Television Producers Guild Of India (FTPGI) and the Motion Picture Distributors Association (MPDA) when, through our publication, they announced and launched a new initiative in the battle against online piracy. You can read the edited transcript ...
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  • ‘Leading’ Men
    We all know that filmmaking is a team effort...
    We Will Not Say Goodbye
    How does one pay tribute to a filmstar; nay, a leg...
    The Wall And The Kisser
    I really enjoyed reading two pieces in the last co...
    7-Eleven
    So here we are, at the very end of 2011, and what ...
    Bill, Please!
    In the week that went by, the cyber world has been...
    The Numbers Game
    I am not at all good with numbers. I remember duri...
    Game Changer For Sports Films?
    Yesterday saw the release of the much-anticipated ...
    The Rich Shall Inherit The BO?
    A major issue that confronts large parts of the wo...
    Thank You, Thank You, Thank You… Mr Bachchan
    A butterfly can flutter its wings over a flower in...
    No Child’s Play
    Kids are important in more ways than one. I think ...
    Too Many Cooks?
    Having multiple composers work on a single movie i...
    Feasting During A Fast - The Rewards Of Going Against Convention
    Timing, as we all know, is among the most crucial ...