Take One

Legends Never Die

I first met Yash Chopra in 1969 in Delhi. I was still in college but had started assisting Dev saab and it was a chance lunch at the Oberoi in Delhi during one of Dev saab’s visit that I met Yashji and JK Kapur (father of Copper Chimney owner Joy). ...
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The More The Scarier AKA The Pie Is Finite

In our editorial note last week (Logjam At The BO), a week in which seven Hindi films released, we had expressed our apprehension at the detrimental effect of multiple releases.To quote from last week’s note: ‘After all, with close to 200 releases annually and the number of weeks in a ...
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Happy Birthday, Mr Bachchan!

Trying to encapsulate the legendary on-going career of Amitabh Bachchan in a 600-word editorial piece to commemorate his 70th birthday is trying to achieve the unachievable. Indeed, scores of books have been written on the various facets of the man and still, all of them put together, do not ...
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Whatta Quarter!

What began with a bang, ended with a bang and had many bangs in between? Before you start throwing up answers ranging from the pious (Ganesh Chaturthi festivities) to the profane (a pornographic film), let me quickly clarify that I am referring to the third quarter of this calendar year! ...
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Compliments Of The Season!

Ecstatic overwhelmed, humbled… I could fill the entire page with the range of emotions that the team has been experiencing ever since our third anniversary issue released last week, prompting a virtual avalanche of compliments. I am sorely tempted to reproduce the many phone calls, SMSes, tweets, Facebook posts, ...
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3 Cheers For 3 Years!

You don’t need to hold a post-graduate degree in physics and mathematics or have spent years poring over Einstein’s theory of relativity to know that ‘time’ is a relative concept. A span of a billion years would be too short for carbon to metamorphose into diamonds while 10 seconds ...
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Contrarian Bet, Anyone?

Our industry has often been criticised for exhibiting a certain herd mentality. In droves, filmmakers latch on to the last hit film or star and then try to create multiple clones of that success. While it is easy for outsiders to deride this trait, the fraternity itself would justifiably ...
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The ‘A’ Crisis… And A Plea To Behave Like Adults

There is never a dull moment in our business of filmmaking, is there? It’s hard enough trying to somehow make a film and all the while that you are waging this uphill battle, you know that given the success ratio of our trade, the odds are loaded against you ...
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Exclusive Club Getting Crowded… And We Aren’t Complaining!

A crore’ is a numerical unit unique to India. While the rest of the world rather uniformly deals in thousands and millions and then on to billions and trillions, we Indians, always one to dance to a different drumbeat, go along with the rest of the world till the thousands ...
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My Friend, Ashok Mehta

Ashok Mehta’s story is an inspiring tale of someone who transformed from a NOBODY to a LEGEND as a cinematographer … a real legend of Indian cinema. And you become a legend only when your work inspires generations and they aspire to match your heights. You become an institution ...
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Box Office Blues For Patriotic Films?

On Wednesday, India will celebrate the 65th anniversary of the nation becoming independent. The word ‘celebrate’, however, is used here in its more perfunctory sense rather than to indicate any mass jubilation or out pouring of nationalistic fervour. For most of us, Independence Day merely provides a happy reason ...
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25-Gun Salute For The Hit Man

We live in an era where self-promotion and projection often count for much more than actual performance. And all it takes is the smallest smattering of success or the tiniest bit of public appreciation for the hype machine to go into overdrive, spewing superlatives of ‘the greatest’, ‘the phenomenon’, ‘the ...
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Mind Your Language

The Hindi film industry likes to think of itself as being synonymous with the Indian film industry. And it therefore often views the regional cinema industry like one treats one’s distant, not-so-well-off relatives: with a mix of amusement and condescending patronisation. However, taking the same analogy further, over time, ...
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Farewell: The King Of Hearts

How does one pay tribute to Rajesh Khanna? We could write about the unprecedented scale of mass adulation that he generated in his heyday – the heightened hysteria and idolisation that really introduced our industry to what the term ‘superstar’ truly meant. We could write about the tilt of ...
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Dub-ble Trouble

It is no breaking news that over the last few years, international (read Hollywood)films have emerged as a credible and potent box-office rival to domestic films. Andit is no secret that tent-pole Hollywood releases like 2012, Avatar, The Avengers and Spiderman manage to amass more-than-healthy collections. However, there still ...
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Half Time

The year 2012 began in the wake of quite a spectacular 2011 for the trade. And the question on everyone’s mind was whether this year would be as good, if not better, than last year. With half the year behind us, now is as good a time as any to ...
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Film Marketing – Crucial Partner, Not Convenient Punching Bag

Success has many fathers, failure is a ba… Well, for the sake of our family readership, let’s just say failure is a child born out of wedlock! No one will agree with the inherent truth in this statement more than the folks involved in the marketing of our films. ...
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Sense-r Board

There is never vulgarity in a whole truth, however commonplace. It may be unimportant or painful. It cannot be vulgar. Vulgarity is only in concealment of truth, or in affectation. John Ruskin   Our fraternity, this publication included, is quick to take offence and rave ...
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Rowdy Rathore Extends June’s Spree

Let’s face it, we film folk are a superstitious lot… clinging to ‘auspicious’ clutches –‘lucky’ mascots, astrological and numerological vetting of film titles, mahurat timings, release dates and the like. And so there are certain commonly held beliefs about the last week of December or the first week of January ...
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Escape From Reality

Despite a pretty strong marketing campaign and an eclectic cast and crew, yesterday’s release Shanghai has failed to enthuse film-goers and looks unlikely to live up to the trade’s expectations of a strong showing. On the other hand, last week’s offering, Rowdy Rathore, continues to do well at the box ...
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Southern Comfort

As we go to press, the good news is that this week’s marquee release, Rowdy Rathore, has opened very well, with the first day’s collections likely to be in the range of Rs 15 crore. Further, the word-of-mouth publicity around the film is good and it looks all set for ...
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Move Over Cricket

By the time this edition is published, the IPL final will be just a day away, bringing to a close the cricketing extravaganza that is the Indian Premiere League. Contrary to what some expected, the IPL managed to stay afloat despite a cricketing overdose and widespread disenchantment with Team India’s ...
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Copyright Act Amendments – Who Really Won?

On Thursday, The Rajya Sabha passed by a voice vote, the long-in-the-coming Copyright (Amendment) Bill, 2010. The Bill has been a major source of debate and divisiveness within the film and music industries, and we at Box Office India and our sister publication, Sound Box, have been giving you ...
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Goodwill Hunting

Last Sunday, India woke up to the launch of the much-anticipated Satyamev Jayate. And what a launch it was! Never in the history of Indian television broadcasting has a single programme – major sporting events like the cricket or football World Cups or the Olympics included – been simulcast ...
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Countdown To A Century – Amar Akbar Anthony

On May 3, 1913, Dadasaheb Phalke’s Raja Harishchandra was shown for the first time in public at Coronation Cinema at Girgaon, Mumbai. In fact, Raja Harishchandra was preceded by Dadasaheb Torne’s Shree Pundalik, which released almost a year earlier on May 18, 1912. However, the fact that Shree Pundalik ...
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The Dirty Non-Picture

“For unavoidable reasons, we regret to inform that the film The Dirty Picture will not be telecast today. Any inconvenience caused is deeply regretted.” That’s the message which ran across Sony Entertainment Television (SET) as a ticker last Sunday, on the very day the much-spoken-of Vidya Balan hit was ...
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BOI Welcomes BO

An alliance between someone who is over 92 years old, and someone who just celebrated their second anniversary a few months ago would seem an unlikely one. More so, if they are separated by a physical distance of almost 13,000 kilometers. However, a shared commitment to quality, credibility and, ...
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Content Versus Commerce

“I went into the business for the money, and the art grew out of it. If people are disillusioned by that remark, I can’t help it. It’s the truth.”- Charlie Chaplin As we go to press, last Friday’s release, Housefull 2, has clocked impressive collections in excess of Rs 60 ...
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Q1 Trends – All Set For A Good Year?

The year 2012 began on the heels of a very successful 2011, and here we are with the first three months of the year already behind us. So how has the first quarter been for the trade this year? Starting with Players on January 6 till last week’s releases, ...
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