Take One

Foreign Affairs

In our edit note last week, (All Abroad? Issue dated Feb 8, 2014), we had taken a look at the impressive numbers clocked by some Hindi films in key overseas markets like the US, UK & Ireland, Australia and New Zealand. As we saw, Dhoom:3’s takings of almost Rs ...
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All Abroad?

In our edit note last week, (On The Cusp? Issue dated Feb 1, 2014), we had suggested that we were in the midst of a fundamental shift away from the dominant genre of big-budget ‘desi-action-masala’ entertainers that’s held sway for some years now. In case you missed out, you ...
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On The Cusp?

Change is eternal… and history, they say, repeats itself. Phases, trends and fashions emerge, grow, play themselves out, and subside… often to come back at some later point in time. Are we on the verge of something similar as far as our films are concerned? First, a quick recap. ...
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A Tale Of Two Screens

Ours is an industry prone to snap judgments and stereotyping. A trailer, a poster or just the bare details of its genre or cast and crew – we don’t need much evidence to authoritatively pass verdict on the fate of a film way before its release. “All-time blockbuster”, “Super ...
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Sound Of Silence

Let’s say you are looking to sell a property – a hotel – and come to terms with a potential buyer. Both of you enter into an agreement whereby the buyer will now have unrestricted and total ownership of the property in return for the price the two of you ...
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Monthly Income

Perhaps the biggest challenge today’s filmmakers face is that of finding the right release date. Films featuring the big guns (read the Khans, Devgns, Kumars, Roshans and Kapoors), can pick and choose the choicest release dates (read Diwali, Eid, Christmas, Independence Day and Republic Day weekends et al). However, the others are ...
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Year In, Year Out

So here we go… a brand new year is upon us and boy! 2014 does have some pretty big boots to fill. While 2013 followed a quite fabulous 2012 at the box office, what was remarkable about the year that has just ended was that when films scored, they ...
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2013’s Memorable 13

Time sure does fly, doesn’t it?! Here we are, bringing out our last issue of the year. Quite appropriately, we head to press with the fabulous news that the year’s last major release, Dhoom: 3, has literally exploded with a big bang at the box office, clocking nearly  Rs ...
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Sequels Equal More?

As the year draws to a close, all eyes are on yesterday’s release, Dhoom: 3, to end the year with a spectacular flourish. And going by the kind of opening the film has taken; it does look like the trade is going to be partying doubly hard this New Years’ ...
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The Numbers Game

As I write this note on Friday evening, I see that the BSE Sensex has closed at 20715.58 points and the NSE Nifty at 6168.40. That’s the number all the newspapers will report tomorrow. It’s the same figure you will find on each website that carries it. If, ten years ...
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Dub-ble Bubble – The North-South Divide

In our edit note last week (Lingo Bingo - Hindi Versus English AT the BO, issue dated November 30, 2013), we took a look at how the respective share of each territory in the overall national pie varies when it comes to Hollywood i.e. English films vis-a-vis Hindi movies. Those ...
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Lingo Bingo – Hindi Versus English At The BO

One of the most remarkable things about the unique country we live in is its huge diversity. Sure, there are countries that are larger than ours, wealthier than ours and even more populous than ours. However, no one comes close to the sheer range of cultures, religions, cuisines and ...
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Expanding Our Footprint

Ours is the second largest entertainment industry after Hollywood. And rather than looking to imitate Hollywood, we should seriously explore how we can build on the uniqueness of our films to expand the footprint of our industry. Our quality of filmmaking is drastically improving. For instance, people say that ...
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Ton-dulkar And The Fastest Film Centuries

This week, the nation bids adieu to its favourite cricketing son, Sachin Tendulkar.  For over two decades, the country came to a standstill when its most accomplished, and most loved, batsman stepped on to the crease to take strike. Undoubtedly, many a film-watching decision was either postponed or aborted in ...
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No Child’s Play

Kids are important in more ways than one. I think kids are important, not only because of Krrish 3 or the movies, but because they are the ones who are going to inherit this world, they are the future. For them, I think as fathers, we all have to ...
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A Celebration Of All That’s Good

The mention of ‘Diwali’ conjures up images of fireworks illuminating the skies above and diyas lighting up the ground below; of Lakshmi poojas to appease the Goddess of wealth; of families coming together in holiday revelry; of sweets and other high-calorie indulgences; of teen-patties sessions and song and dance. In ...
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Now@ 10

From Bareilly to Bollywood… from a small town to the big kingdom of fame and fortune. It’s what many dream of night after night and also aspire for every waking moment! For me, it’s my reality! As dramatic as it sounds, my journey to this exact moment in ...
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Allow Films To Breathe

I personally feel anybody giving reviews should have knowledge about filmmaking and he should not be seeing the film in a trial show or a premiere. A reviewer should always write about the film only when he watches it with the actual paying audience because your notions will change ...
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Box Office India

Thank You, Thank You, Thank You… Mr Bachchan

A butterfly can flutter its wings over a flower in China and cause a hurricane in the Caribbean… so goes the simplistic gist of a scientific theory popularly known as the ‘Butterfly Effect’. The theory has widened its appeal beyond textbooks on mathematics and physics to be arrogated by popular ...
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My Hoarding Is Bigger Than Your

A few weeks back (issue dated September 7, 2013), we had the pleasure of hosting Mr Rakesh Roshan as Guest Editor. Among the many things that Rakeshji shared his thoughts and insights on, was the role and extent of film marketing in today’s day and age. He said, and ...
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Academic Debate

Last Saturday, the Film Federation of India issued a release announcing that The Good Road shall represent India at the Academy Awards in the Best Foreign Language Film category. Few had considered the final choice as being in the running for the selection and at least in popular perception, ...
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All 4 You

It’s that time of the year again! On September 19, 2009, the first edition of Box Office India rolled off the press and on to your desk, and here we are, bringing you our fourth anniversary special issue. As we get our fifth year of existence underway, we ...
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Big Guns Get Bigger

In our edit note a fortnight ago, (‘The Rich Shall Inherit The BO?’, issue dated August 31, 2013), we had taken a data-led look at how egalitarian the box office was. For those who missed it, you can check it online in the ‘Take One’ section of our website, www.boxofficeindia.co.in ...
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Of Festival Releases And Box Office Success

As we all know, getting the right release date has become increasingly important in today’s day and age, and there is also this trade perception that releasing during festivals gives a boost to collections. No doubt, there is a lot of truth to that theory but I also think it ...
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The Rich Shall Inherit The BO?

A major issue that confronts large parts of the world is that of economic inequality. One study estimates that the world’s richest 10 per cent control 85 per cent of the world’s wealth. In contrast, the poorest 50 per cent of the world’s population own less than 1 per cent ...
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Five Posers For The Banned Wallahs

Here we go again. Just like the Tamil film Thalaivaa a couple of weeks ago, and Kamal Haasan’s Vishwaroopam earlier in the year, yesterday’s release, Madras Cafe, is the latest to be prevented from releasing in Tamil Nadu. While Tamil Nadu seems to be emerging as the most prolific ...
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Time To Redraw The Map?

A couple of weeks ago, the Congress Working Committee passed a resolution requesting the Central Government to carve out the new State of Telangana from Andhra Pradesh, thereby setting the ball rolling for the creation of India’s 29th State by early 2014. Expectedly, the announcement has set off a ...
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The Long And Short Of It

Over the last weekend, the masterly biopic Bhaag Milkha Bhaag cantered into the Rs 100-crore NBOC club. In doing so, the film defied conventional wisdom that held that only the star power of the Khans, Ajay Devgn, Akshay Kumar, Ranbir Kapoor and Hrithik Roshan and/or a mass ‘masala’ film ...
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Crowd Funding – Population Versus Box Office Contribution

India’s population of over 1.2 billion, the second highest in the world and estimated to overtake that of the world’s most populous country, China, in the not-too-distant future, is considered the bane of most of the problems afflicting the nation – poverty, starvation, illiteracy, disease and the like. However, it ...
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Problem of Plenty

Not every edit note on this page is written with the intent of shedding new light on trends through analysis or interpretation and thereby hopefully enlightening readers; or with the objective of providing constructive criticism to goad corrective action. Sometimes, one writes just to express helpless dismay at the ...
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