Take One

All 4 You

It’s that time of the year again! On September 19, 2009, the first edition of Box Office India rolled off the press and on to your desk, and here we are, bringing you our fourth anniversary special issue. As we get our fifth year of existence underway, we ...
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Big Guns Get Bigger

In our edit note a fortnight ago, (‘The Rich Shall Inherit The BO?’, issue dated August 31, 2013), we had taken a data-led look at how egalitarian the box office was. For those who missed it, you can check it online in the ‘Take One’ section of our website, www.boxofficeindia.co.in ...
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Of Festival Releases And Box Office Success

As we all know, getting the right release date has become increasingly important in today’s day and age, and there is also this trade perception that releasing during festivals gives a boost to collections. No doubt, there is a lot of truth to that theory but I also think it ...
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Untitled

The Rich Shall Inherit The BO?

A major issue that confronts large parts of the world is that of economic inequality. One study estimates that the world’s richest 10 per cent control 85 per cent of the world’s wealth. In contrast, the poorest 50 per cent of the world’s population own less than 1 per cent ...
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Five Posers For The Banned Wallahs

Here we go again. Just like the Tamil film Thalaivaa a couple of weeks ago, and Kamal Haasan’s Vishwaroopam earlier in the year, yesterday’s release, Madras Cafe, is the latest to be prevented from releasing in Tamil Nadu. While Tamil Nadu seems to be emerging as the most prolific ...
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Time To Redraw The Map?

A couple of weeks ago, the Congress Working Committee passed a resolution requesting the Central Government to carve out the new State of Telangana from Andhra Pradesh, thereby setting the ball rolling for the creation of India’s 29th State by early 2014. Expectedly, the announcement has set off a ...
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The Long And Short Of It

Over the last weekend, the masterly biopic Bhaag Milkha Bhaag cantered into the Rs 100-crore NBOC club. In doing so, the film defied conventional wisdom that held that only the star power of the Khans, Ajay Devgn, Akshay Kumar, Ranbir Kapoor and Hrithik Roshan and/or a mass ‘masala’ film ...
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Crowd Funding – Population Versus Box Office Contribution

India’s population of over 1.2 billion, the second highest in the world and estimated to overtake that of the world’s most populous country, China, in the not-too-distant future, is considered the bane of most of the problems afflicting the nation – poverty, starvation, illiteracy, disease and the like. However, it ...
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Problem of Plenty

Not every edit note on this page is written with the intent of shedding new light on trends through analysis or interpretation and thereby hopefully enlightening readers; or with the objective of providing constructive criticism to goad corrective action. Sometimes, one writes just to express helpless dismay at the ...
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Break Ke Bad

As purveyors of on-screen dreams and fiction, we often get so caught up in the crafting of celluloid narratives that we fail to grasp the full impact of the hard realities around us, even when they have a critical impact on our well-being. One such important development, that many ...
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Bhaag Milkha Bhaag

Game Changer For Sports Films?

Yesterday saw the release of the much-anticipated Bhaag Milkha Bhaag. As with every film, we hope this one does well, not only because of the great effort and money involved or because it is a powerful tribute to the legendary athlete Milkha Singh, but also because the success of the ...
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Glass Half Full, Or Half Empty?

With half the year behind us, now is a good time to take stock and get a sense of how 2013 is shaping up vis-à-vis a fabulous 2012. Well, there is good news and there’s bad news, but we’ll get to that in a little bit. First, let ...
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That Sinking Feeling

In our edit note on this page last week (TGIF Or TGIS?, Issue dated June 22, 2013), we had looked at the co-relation between collections on opening day and those during the rest of the weekend. Those who missed it can check it out online in the ‘Take One’ section ...
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TGIF or TGIS?

How many times have we heard this in the trade? “Opening day was X, so Saturday, Sunday will be Y and weekend will be Z. And if it manages to not drop beyond A on Monday, it should be through to safety.” What such statements essentially hint at is ...
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English Vinglish

As we all know, in the last few years, Hollywood films have emerged as formidable and credible competition for domestic films at the box office, especially when dubbed in major Indian languages. However, does the growing affinity for US films mean that the tastes of the Indian film-goer mirror ...
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Life And Death In A Fishbowl

On this page last week, we paid tribute to Rituparno Ghosh, and barely days later, all of us were shocked by the news that Jiah Khan, only 25 years of age, had committed suicide. Guru Dutt, Divya Bharti, Smita Patil, Madhubala, Meena Kumari, Parveen Babi, Nirmal Pandey, Sanjeev Kumar, ...
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It’s Not Fair, Rituda!

When I woke up to a lovely rainy morning that day, I had no idea that a phone call would change my world forever. And not just mine but everyone who knew Rituda personally or through his work. What he has done for Bengali cinema in the last two ...
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Happy Holidays

We all know that there is always a mad scramble to try and capture holiday weeks, especially the big ones like Diwali, Eid and Christmas. And more often than not, people advance the release of their films by a few days instead of catching the customary Friday to try and ...
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Content Matters

The audience is changing and cinema is changing too. It’s a little bit of both. I think we’re fortunate to be living in a time when directors have to make different films to test the waters and see how far the audience is willing to go. And I think ...
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Artificial Divide

There was a time not too long ago that there existed two distinct schools of filmmaking – one, the massively dominant mainstream or ‘commercial’ cinema; and second, the miniscule parallel movement with an emphasis on realism or ‘art’ films. The latter drew sustenance largely from government grants and more ...
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5 Action Points To Truly Mark 100 Years

As the fireworks take off to mark one hundred years of Hindi cinema, yes, let us all enjoy the moment and revel in mutual congratulations. But… can we also use this milestone event as a catalyst to do something we have not been very good at doing during the century ...
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Centenary T20

As we, the trade, and the much larger community of Indian film loving audiences at home and abroad, gear up to celebrate the centenary of Indian cinema, here is a list of 20 facts that you may (or may not) know about the history of our films. • First Indian ...
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Content Is King

In the last couple of weeks, we have looked at a sample selection of films to see how much the first weekend and the first week contributes to a film’s lifetime collections. For those who missed out, you can check previous edits online in the ‘Take One’ section of our ...
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Weekend or Strong-end?

In our edit note last week, Woh Saat Din… Week 1 Or Weak One?, we had underlined the fact that for many films, the first week’s collections can often comprise the vast majority of their lifetime business. For those who missed out on last week’s note, you can check it ...
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Woh Saat Din… Week 1 Or Weak One?

The Mayfly is an interesting insect. It may take as long as three years for its egg to metamorphose into an adult. However, once the literally shiny new adult emerges, its lifespan can last for as little as a few minutes and no longer than a day. In case ...
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Q1, 2013… Looks Can Be Deceptive

Time sure flies, doesn’t it?! It seems like only yesterday that we were talking about ushering in the new year and hoping that the next 12 months would live up to a stellar 2012. And here we are, already through with the first quarter of the year. So how ...
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Wide Angle

As we all know, gone are the days when films celebrated golden and silver jubilees, and of films travelling to smaller centers weeks, if not months, after their release in the major ones. A major reason for the shortening shelf life of films is the sheer numbers of films ...
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Wanted: Heroes For A Cause

Let us not beat about the bush: it’s our leading men that lead not only popular interest in our film – and therefore determine the scale and viability of our projects – they are also the most dominant and powerful power centres in the filmmaking ecosystem. In more cases ...
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Return Of The Native

The spectacular box-office success of films like Hum Aapke Hain Koun..!, Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai and Dil To Pagal Hai in the mid and late ’90s set in motion a virtual conveyor belt of so-called ‘NRI cinema’. The essential ingredients of the NRI-friendly recipe comprised ...
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Concept-ually Speaking

We are sometimes called the pioneers of the ‘concept’ film and that is something we are very proud of. When we decided to build a studio, we asked ourselves how we would differentiate UTV from the other big established names making great cinema. Very early on, we realised that being ...
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