Film Trac

Tezz-new

Tezz Picks Up Traction

by Dr C R Sridhar, Foresight Analytics (April 6, 2012)
Housefull 2 would be in theatres by the time this article appears. I had presented in this column last week an analysis of the FTI parameters of Housefull 2. From this week’s Film Trac it appears that the Spontaneous Awareness of the movie has improved and one should expect an ...
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housefull2wallpaper

Housefull 2 VS IPL?

by Dr C R Sridhar, Foresight Analytics (March 31, 2012)
Agent Vinod was released last week. The movie had been able to keep its traction on FTI and has performed as predicted by us, netting about Rs 30 crore in the first week. This movie does not really have the audience interest to get it going with significant numbers in ...
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Looking Ahead To April Releases

by Dr C R Sridhar, Foresight Analytics (March 24, 2012)
Agent Vinod will be in the theatres by the time this article appears.  As on today, the film has held its traction and has by and large maintained its FTI score. I expect the movie to do quite well in multiplexes in metros and meet the industry expectations on the ...
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The Buzz Around Agent Vinod

by Dr C R Sridhar, Foresight Analytics (March 17, 2012)
March, April and May tend to be packed for us in India. Starting with Holi, we have cricket, school exams and summer holidays. With so much activity the audience tend to be quite busy and the attendance in theatres get affected. In many places the audience use theatres to beat ...
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_MG_0494

The Buzz Is Missing

by Dr C R Sridhar, Foresight Analytics (March 3, 2012)
The month of February has not been a great one for Bollywood. Except for Ek Main Aur Ekk Tu (EMAET), which has managed to collect just about Rs 35 crore, none of the other two rom-coms, Tera Naal Love Ho Gaya (TNLHG) or Jodi Breakers, has made any significant impact ...
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Agent Vinod

TNLHG Vs Jodi Breakers

by Dr C R Sridhar, Foresight Analytics (February 18, 2012)
Agneepath has crossed the cherished Rs 100 crore figure and has set a new bench-mark for Sanjay Dutt. The movie is expected to sail past Rs 130 crore in the next few weeks. Ek Main Aur Ekk Tu (EMAET) has opened as predicted by us last week and will pick ...
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EMAET’s Loss = Jodi Breakers’ Gain?

by Dr C R Sridhar, Foresight Analytics (February 11, 2012)
Ek Main Aur Ekk Tu (EMAET) opened yesterday. The FTI of this movie yesterday was 33. This number is substantially lower from the estimated FTI of 45 last week and seems to be more reasonable looking at the PoP value of the trailer. The movie should open in the Rs ...
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Jodi Breakers Makes Gains

by Dr C R Sridhar, Foresight Analytics (February 4, 2012)
Last week has been the story of Agneepath. Despite doubters who did not expect the remake of a not so successful first attempt, the movie made a massive opening. It has collected a little over Rs 70 crores in the first seven days and may snail past Rs 100 crores. ...
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Agneepath

Looking Ahead To February

by Dr C R Sridhar, Foresight Analytics (January 28, 2012)
Agneepath released in the theatres two days before. Most big movies choose holidays to open, whether it is a Wednesday or a Thursday, to extend the opening weekend from three to four or five days. Agneepath has been quite steady on FTI and it has stayed at 45 yesterday. Players ...
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3Sanjay Dutt

Agneepath Racing Ahead

by Dr C R Sridhar, Foresight Analytics (January 21, 2012)
The beginning of January has not seen any big opening. Players had shown some traction but in the final days lost its moorings and managed to collect just about Rs 20 crore in the first week. However a ray of hope this month for Bollywood is Agneepath. The FTI of ...
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3Sanjay Dutt

Agneepath Maintains Momentum

by Dr C R Sridhar, Foresight Analytics (January 14, 2012)
The correlation between cricket and cinema viewing is high, except that it is negative. When the Indian cricket team is doing well the theatre footfalls are low and vice-versa. Now that we have the third test match on at Perth decided before we have bowled a single ball, and with ...
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Understanding FilmTrac

by Dr C R Sridhar, Foresight Analytics (January 7, 2012)
This is the first column of FilmTrac based forecasts I have been doing for Box Office India for the year 2012. Players was released yesterday and its FTI has improved from last week. It had an FTI of 29 last week and was 35 yesterday. Almost half of last year ...
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AB players

Players Gaining Steam?

by Foresight Analytics (December 31, 2011)
Don 2 saw reasonably good numbers at the box office in its opening week. The movie pulled the audience but put off the professional film critics. From the data in FilmTrac I do not expect Don 2 to carry through this week or the following with big numbers. It appears ...
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Political Frustration=Higher Ticket Sales?

by Foresight Analytics (December 24, 2011)
The talk of tinsel-town is Don 2. The movie has not seen the hype and hoopla of Ra.One but has appeared in FilmTrac spontaneously over six months ago.Even in the last few weeks the movie has not hogged the media but has stayed unobtrusively. The first indication of a hit ...
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The Buzz Around Don 2

by Dr C R Sridhar, Foresight Analytics (December 17, 2011)
We have four movies in our FilmTrac that released today. All the four films show an FTI of less than 10. Hence, I estimate that these films will not be significant in box-office statistics. Both the audience and the film industry will quickly forget these films. This week is a ...
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Don 2- Beware ‘Sudden Death’?

by Q Dr C R Sridhar, Foresight Analytics (December 10, 2011)
The Dirty Picture (TDP) has thrilled the audience and the box-office. The film will continue to sustain its silky opening week in to another couple of weeks. The FTI of the film was 37 when it opened last week. The four parameters of the film track of TDP, Spontaneous ...
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29sd8

The Dirty Picture – Punching Above Its Weight

by Dr C R Sridhar, Foresight Analytics (December 3, 2011)
This week The Dirty Picture has hogged the limelight in mass media, without numbing the senses with 360 or 720 degree marketing blitzkrieg. The theatrical trailer has been a big hit on the digital media. If one goes by the expert comments, the movie has the classic masala mix delivered ...
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The Buzz Around The Dirty Picture

by Foresight Analytics (November 26, 2011)
Rockstar has done better than what the trade had expected and can expect to easily cross the Rs 75 crore mark. The performance of the film augurs well for Bollywood with a new hero steadily carving out a pie of the box-office share. The industry needs new faces, new talent ...
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RA.ONE SHAHRUKH KHAN KAREENA KAPOOR (1)

A Tale Of Two Films

by Foresight Analytics (November 19, 2011)
I would like to look at two films that have been released in the last couple of weeks - RA.One and Rockstar. RA.one built up a huge FTI number. The numbers came close to Bodyguard and stabilised above its number just before release. With a high hype, a holiday season, ...
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Rockstar

The Buzz Around Rockstar

by Foresight Analytics (November 12, 2011)
We have been tracking five films that are scheduled for release in the next three weeks. Of these Rockstar released yesterday. We had estimated the FTI of Rockstar to be around 22, a little lower than the expected FTI at the time of release. With this FTI I would expect ...
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Does Twitter Really Help Stars

by Q Foresight Analytics (October 29, 2011)
Digital Social Media Marketing has caught the attention of marketers in the last couple of years. In RA.One marketing we have seen this activity coming to a new level of sophistication with Twitter, Facebook and You Tube being used consistently to market the film. Recently there was a news item ...
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Ra.1

All About RA.One

by Foresight Analytics (October 22, 2011)
Just a few days are left for RA.One’s release. The media presence of the movie is so powerful most of the other movies scheduled for release in the next couple of weeks get very little share of space and take a clobbering in FilmTrac. Also, even the audience is not ...
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A Weak Week?

by Foresight Analytics (October 15, 2011)
The current week’s releases are small. The FTI of the three films we are tracking are all less than ten. When films have FTI in this range it is difficult to estimate their opening week collections. Also, it appears that except for the producers and perhaps the distributors the interest ...
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1

100 Crore Week For RA.One?

by Foresight Analytics (October 8, 2011)
The activity at the box-office last week was muted with Mausam sharply going down and six films released last week showing little action. Initial trade information shows that  out of the six films that were released Force seemed to have done better than the others. The FTI of these six ...
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