Regardless of what people are saying about Himesh Reshammiya’s Damadamm!, the figures tell the true story. Although the film opened to a lukewarm response, its box-office collections have been decent so far.
The film has taken a slow but steady start and the first week is likely to wrap up at Rs 4 crore nett, domestically. First-day collections were around Rs 50 lakh. Despite a strong contender in RA.One, Damadamm! has a strong place at the ticket counter.
The five-day collections are around Rs 2.65 crore, and after Day 6, they will be close to Rs 3.15 crore. Territory-wise, Mumbai and Delhi-UP have drawn the best response. The film is likely to hold steady in its second week as well.
Print and advertising costs, amounting to Rs 2.1 crore have already been recovered from music rights, Indian video and overseas rights, which were collectively sold at Rs 2.31 crore (Music: Rs 1.71 crore, Indian video: Rs 30 lakh and overseas rights: Rs 30 lakh). Also, the cost of production, pegged at Rs 3 crore, has been recovered through satellite rights.
As told to Rohini Nag