It’s a mall-cum-hotel-cum-cineplex that’s got the formula just right. Call it first-mover advantage but despite being in the business for six years already, Pune’s E-square is still streets ahead of the competition.
“In just six years, this Cineplex has become India’s No 1 cinema exhibition space. By keeping occupancy levels and revenues way ahead of the industry average, E-square has established itself as a fun destination by providing total entertainment solutions,” says E-square Managing Director, Hemant Panchamiya.
A venture of E-square Leisure Pvt Ltd, this mall-hotel-cinema has seven levels spread across a whopping 1.6 lakh square feet. Frequent celebrity footfalls are the major attraction of the Cineplex. It also includes popular chains like Crossword, Sweet World and Ti Amo on different levels, adding value to the total experience.
So what if there is no platinum lounge, E-square’s five screens with a total seating capacity of 1,372, large screens, superior technology and wide seats draw most of Pune’s movie-goers. Screens 1 and 2, with 200 seats each, comprise level 1, whereas Screens 3 and 4, with 194 seats, share level 3 with Screen 5 that has the largest seating capacity of 584.