Star power, humour and a fun product launch. That’s always guaranteed when Shah Rukh Khan is the brand ambassador. The launch of New Age LEDs (launched by Videocon partnering with Digital Direct Broadcast) was no different. After the product launch, SRK spoke to the media.
On Being Tech Savvy
I am tech savvy but I try to learn new things because technology has advanced so much that sometimes my kids help me learn so many things. I try to keep myself updated.
Using All Endorsing Products
I personally use all the products I endorse. After all, I get them in free (Laughs)! But I take up only those endorsements (technology-related) where I am satisfied as a consumer so that I can recommend them to my audience too.
Advances In Indian Technology
Products that are launched globally are also launched in India because of the large consumer base here. I am proud that our products are so technically advanced that our Indian companies are launching products worldwide.