Two movies, each one of a different genre – Kahaani and Chaar Din Ki Chandni (CDKC) – released yesterday. Before we discuss their respective performances at the box office, let’s take a look at how they differ.
If Kahaani is aimed at the elite audience, CDKC intends to capture the imagination of the masses. Kahaani has been accepted by select movie-goers while CDKC has scored at singleplexes. Today, being the day after a national holiday, morning shows of both movies were below the mark but they might pick up in the evening.
In Mumbai, Rajesh Thadani of Multimedia Combines says, “The paid previews of Kahaani on Thursday were 80-90 per cent. This morning, the movie’s opening was less than 40 per cent due to Holi yesterday, but the numbers are expected to improve by evening. On the contrary, CDKC opened below average, at 20-25 per cent.”
Sanjay Ghai of Mukta Arts in Delhi says, “The opening of Kahaani and CDKC were similar, ranging at 40-50 per cent. However, there’s a possibility of the collections growing.”
In Punjab, Jaspal Dhingra of Big Pictures mentions, “Although during the paid previews, Kahaani collected Rs 9.45 lakh and CDKC Rs 6.67 lakh, both films put up a poor performance of 10-15 per cent when they opened. Their performance at the ticket counter is doubtful.”
In Rajasthan, Sunil Bansal of Yash Raj Jai Pictures adds, “The opening of Kahaani was around 45 per cent, whereas the opening of CDKC was 35-40 per cent. Overall, both the films took a below-average opening.”
In Gujarat, Ajay Bagbai of Rajvi Tradelink reveals, “Kahaani had an above-average opening and collected around Rs 10 lakh, while CDKC, on the other hand, performed better in Gujarat and collected around Rs 30 lakh. Both films took a decent opening.”
In West Bengal, Debashish of Aum Moviez adds, “CDKC experienced a lukewarm response of about 5-6 per cent and it will improve depending on the public’s response. Kahaani had a very good opening of 40-50 per cent. It is a Kolkata-based film, so the audience has given it the thumbs-up.”
In CI, Ashok Choudhary of Neha Movies concludes, “Both films had a very poor opening of 5-10 per cent and they are not rated as good films. Their fate in the CI circuit is doubtful.”