Aamir Khan made a compelling debut on the small screen at 11am on Sunday, May 6. Kicking off his chat show, Satyamev Jayate on the Star Network as well as Doordarshan was an episode on female foeticide.
Media planners have estimated that the money spent on marketing the show was around Rs 6 crore, while advertising sponsorship deals are estimated betweenRs 6 crore and Rs 12 crore.The show is also being telecast in eight languages on the Star TV Network and Doordarshan.
The official TAM ratings are here but they do not seem to be up to the mark.The overall viewer ship TVR of the first episode across Star Plus, Star Pravah,Star Utsav, ETV, Vijay, StarJ alsha, Star World and Asianet in six metros and CS4+ towns was 4.08 (See table below).
Nikhil Rangnekar, CEO, SA 1, Spatial Access Private Limited mentions, “The buzz around the show was very good and the response has been positive too. But the show will not be able to garner the same appeal as Star’s previous property Kaun Banega Crorepati. Since it is issue based, I don’t think it will be able to sustain itself that well.”
Star had promoted the show across its network as well as other media platforms too. It recetly partnered with Hungama, to monetise on the music featured on the show. Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd says,“Factors that worked for the show in its opening week were the concept, format and the issue that it took up in the first episode.The title track and the song Chiraiya have caught on really well and have seen a good traction in terms of downloads on web and mobile. Maximum traction was seen with people wanting to set the theme song as their caller tune.”