The Mumbai Film Mart (MFM) will be held from October 15 to 17, 2011, under the aegis of the Mumbai Film Festival. With a special focus on non-traditional growing markets for Indian cinema, in China, Korea, Japan, Europe and Latin America, senior executives from IM Global (US), Rapid Eye (Germany), Novo Films (France), Metropolitan (France), Top Films (CIS), Showbox (Korea), Nikkatsu (Japan), Happinet (Japan), Pioniwa (Japan), 1 Production (Taiwan), Apex Entertainment (Korea), Zeus Film (Taiwan), CJ Entertainment (Korea) and Huayi Brothers (China) are among the list of global buyers, sellers and acquisition agents who have confirmed their attendance at the MFM.
The MFM will also provide a platform to acquire some of the outstanding films being screened at the Mumbai Film Festival. Direct contact will be established with world sales agents from companies like Wild Bunch, Match Factory, Films Boutique, Films Distribution, Beta Film, Elephant Eye Films, Memento Films, Norwegian Film Institute, Swedish Film Institute, Urban Distribution, Bavaria Film, Terramedia Online and Kinology, among others, who will entice Indian audiences with their line-up.
The MFM initiative has domestic support from the Indian Council for ImpEx of Films and TV Programmers (formerly the Indian Film Exporters Association), Indian Film & Television Producers Guild, Film Federation of India, Confederation of Indian Industries and leading regional buyers and sellers.
Senior decision-makers from leading Indian production companies, broadcasters, home video, buyers, sellers, exhibitors like Yash Raj Films, Balaji, PVR Pictures, Cinemax, Viacom 18 Media, Shemaroo, Shreya Entertainment, Superfine Films, Madhu Entertainment, A P International, Viswaas Films, Magna Home Video, Arowana Studio, and many others will be in attendance at the MFM.
The MFM has also attracted direct registrations from an increasing number of independent Indian filmmakers and producers with films ‘in production’ or completed projects ready for acquisition.
The MFM will be located at the Raheja Classique Club, adjoining the festival’s main venue, Cinemax, (Infinity Mall), Andheri. In addition to the exclusive meeting lounge, this year there will be a modest-size market hall with booths for industry associations, production companies and individual promoters. Facilities are being provided for DVD screenings in two booths and in a larger 25-seater hall at the venue. Round Table presentations too will be organised.