Future Of Entertainment / Go Tech

Package Deal

In a seeming contradiction, while the home entertainment software segmentis in a nosedive, high-end gadgets and hardware sales are booming

Change. That’s the buzz wordin the home entertainment sector. Braving choppy times,the home entertainment segment is seeing a downturn in some areas while products aimed at the affluent are making hay.

The home video market took a bodyblow due to the on slaught of emerging platforms like television, DTH and the internet. In fact, the Indian home video segment was the only segment that recorded negative growth last year, according to an analysis of the Indian media and entertainment industry by KPMG.

So if you look at numbers, they have indeed shrunk. But the good news is that more and more foreign companies are venturing to India as a potential destination for home entertainment. So while car audio giant Pioneer entered the home entertainment segment in India earlier this month, another company, Loewe,Europe’s leading manufacturer of luxury home entertainment products, too has forayed into the Indian market. So where is the segment headed?

Pioneer has launched audio-video (AV) receivers and home theatre packages in addition to its home theatre in-box and Blu-ray and DVD players. Loewe, on the other hand, has brought customised home entertainment through its premium televisions, speakers and players. Yes,the trend is definitely high-end.

To find a stronger foothold in India, thecompany has partnered with Indian companyNavshiv Retail, which not only holdsexclusive distributors rights for all Loeweproducts in India, it also has the rights for other home entertainment biggies likeBang & Olufsen, People of Lavaand and Audio Pro – Sound of Scandinavia, for the next ten years in India.

Leave a Reply

Future of Digital Entertainment
Manish Agarwal, CEO, UTV New Media If mobile co...
Net Result
Releasing feature films online has opened up a jui...
Rajesh Bahl Is COO, Eros Digital
Eros International Media Limited announced the pro...
RA.One: India’s Avatar?
SRK’s VFX wonder has proved that India is more tha...
Ticketing Platforms
The box office might just get afresh makeover. And...
Digitally Speaking
The film, radio and music are in a state of churn ...
Year Of The Biggies
Apart from the obvious 3D and animation films,...
Glass Ceiling
Your 3D experience is limited only by the technolo...
Social Media In India
Trends and challenges in Indian social media over ...
“India is a great place to do business in…”
Here’s Jim Gianopulos in conversation with Nitin T...
Kamal Haasan Visits Film Bazaar 2013
National Award winning actor Kamal Haasan attended...
Siddharth Roy Kapur Awarded
Siddharth Roy Kapur, Managing Director, Disney Ind...