Saregama India Ltd., Indian music and entertainment company, has acquired the web/DTH/IPTV rights for the live feed of Mumbai’s Ganpati celebrations at thefamous LalbaugchaRaja. Saregama will have these exclusive rights for the next 12 months, in a bid to air the feed to devotees who can now seek the blessings of Lalbaugcha Raja from any corner of the world.

The content includes the live streaming of the aarti; festivities; celebrity interactions and will also have the catch up options of the best of the previous day available for the patrons.