Shah Rukh Khan attended the music and third poster launch of Eros International and Bhansali Productions’ Shirin Farhad Ki Toh Nikal Padi.
The poster looks similar to that of Dilwale Dulhaniya Le Jayenge (DDLJ) featuring Shah Rukh Khan and Kajol, and so at the event too Boman Irani and Farah Khan posed as Raj and Simran from the film. At the do, Farah Khan made Shah Rukh Khan, director Bela Bhansali Sehgal and Boman Irani dance to the tunes of the film.