Future Of Entertainment / Go Tech

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The Indian VFX and animation sectors are driving growth in post-production.Experts speak on where we stand and where do we go from here…The Future of Entertainment

These are happy times for the post-production industry.Media analysts have predicted that the entertainment industrywill get a fillip, contributed mainly bythe animation and VFX sectors in the post-production industry. A FICCI KPMG report estimates that the animation and VFX sectors earned an estimatedRs 3,100 crore in 2011, a growth of 31per cent over 2010. This growth was achieved on the back of contract work, higher usage of VFX in films and 2D-3Dconversion projects. We asked leading media professionals to share their views on why these sectors are being touted asthe future of entertainment.

Merzin Tavaria Chief Creative Director & Co-Founder, Prime Focus

Our VFX standardsmatch those ofHollywood, which iswhy we have starteddoing a lot of international work. We havedone close to 22 international projectsin the last year and a half on films such as Star Wars, Transformers, Harry Potter and Men In Black 3. I think the biggest growth for the entertainment industrywill come from the 2D to 3D conversion space. While some directors prefershooting films in 3D, others shoot withjust one 3D camera and then convert the rest of the shots from 2D to 3D.

For instance, Transformers was shot partly in 3D and we converted the rest of the scenes to 3D. It’s not so much about the quality of shots but about the process filmmakers prefer. So if a filmmakerwants more creative freedom and better control during post-production,they would depend on conversion. If you shoot on location in 3D, you have to take many ancillary decisions on the spot. You need to be able to see the outcome. And that slows shooting. 2D to 3D conversion allows filmmakers to change elements in their scenes during post. Shooting inreal 3D also means filmmakers need to have bigger budgets and more time fromtheir talent. If a project entails a big star,the filmmakers would have signed themon for a limited period. But this process requires actors to shell out more of their time too. So filmmakers need to keepthese aspects in mind.

VFX

There is a difference in the genres that try out VFX in our country and in Hollywood.While the West has a lot of fantasybased sci-fi films that use plenty of VFX,our story-lines are more narrative in nature. So even a film like Agent Vinod had lots of VFX work but it’s not really a VFX specific genre. It’s more an action film. Also, a film like Rockstar, which is a lovestory, had a lot of VFX, where we hadto create a crowd for the music concert sequences. We couldn’t take the crowdshots and multiply them. We had to actuallycreate them and we used heavy CGfor them. But it’s all part of the narrative,it’s not the loud VFX that you would seein a MIB. There, the visual effect is the focus; here it’s part of the film.

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