Tag Archives: ‘portfolio approach’

Vikram Malhotra-1

All Mixed Up

by Vikram Malhotra (October 22, 2011)
Adopting the ‘portfolio approach’ lowers production risks, widens reach andmaximises profits. Could there be a more solid formula? As a production house, we have seen the film industry mature over the years.Viacom 18’s entry into theIndian film industry was by introducing Studio 18, which was among the first few ...
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