Tag Archives: Marketing


It Doesn’t Ad Up

The new cap on television advertising is set to change the dynamics of film marketing The recent ruling restraining the amount of advertising on television has sent a nervous ripple across the film and media industry. Since the primary advertising medium used by filmmakers is television, thanks to its ...
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“I need to play a different type of role every time”

Rani Mukerji is one of the most bankable actors we have and can carry a film on her own strength. Although her latest film Aiyyaa didn’t set the cash registers ringing at the box office, her performance and dance number stood out. Now, Mukerji is on the verge of her ...
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Plenty On The Slate

Rudrarup Datta, Head of Marketing and Operations, Viacom18 Motion Pictures, tells Sagorika Dasgupta, what it takes to create a unique marketing campaign and discusses their choc-a-bloc slate of films Aiyyaa seems like a fresh concept. What is the marketing strategy for this film? The marketing of Aiyyaa revolves ...
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Abhishek Joshi Is CEO

ZengaTV, provider of entertainment and news content on mobile screens, has appointed Abhishek Joshi as its new CEO. Joshi’s previous stint was with Sony Entertainment Television (Set) as Assistant Vice-President, Marketing.
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Film Marketing – Crucial Partner, Not Convenient Punching Bag

Success has many fathers, failure is a ba… Well, for the sake of our family readership, let’s just say failure is a child born out of wedlock! No one will agree with the inherent truth in this statement more than the folks involved in the marketing of our films. ...
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India TV Appoints Gulab Makhija As CFO

India TV has appointed three senior executives from the TV Today Network among other key appointments. The Rajat Sharma-promoted company has appointed Gulab Makhija as its Chief Financial Officer. Rohit Lal has been appointed Vice-President, Programming while Prashant Sharda, who was with Nokia, has joined as Vice-President, Digital Media. Shubhra ...
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rnr news

The Pasha Of Promotion

Mirror, mirror on the wall, which star is the most marketing savvy of them all? It’s a toss-up between Shah Rukh Khan and Aamir Khan when you quiz the trade about who’s the most market savvy and who knows how to promote and market his film to the fullest. ...
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Indranil Sengupta moves to Hungama

Indranil Sengupta replaces Ashish Shah at Hungama Digital Media Entertainment as GM, Marketing and Brand Management. He moves in from Zee Enterprises (Zee Cafe and Zee Studio), where he was AVP, Marketing and Brand management. Sengupta will report to Siddhartha Roy, Hungama Digital Media Entertainment COO, Consumer Business and Allied Services.
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Avinash Pant

Avinash Pant Is ED, Marketing

The Walt Disney Company in India has announced the appointment of Avinash Pant as Executive Director, Marketing, Walt Disney International. Pant reports to Country Manager, Managing Director, Mahesh Samat. In this new role, Pant will be responsible for building the Disney brand by driving the company’s marketing strategy, co-ordinating all ...
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