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Cinema Tourism Gets Boost

I&B Ministry promises single-window clearance for shooting soon

The 7th edition of Cinemascape, on October 19 and 20 in Mumbai, brought good tidings for cinema tourism in India, with single-window clearances for film shootings to get operational soon.

The inaugural session was attended by Union Minister, Manish Tiwari, his secretary Bimal Jhukla and Joint Secretary, Films, Raghvendra Singh, who represented the I&B Ministry perspective on the proposed mechanism. The conclave focused on new locations and new beginnings, and attracted overwhelming participation both from the Indian film industry and location providers.

“Increasingly, most Indian filmmakers have gravitated towards foreign destinations for outdoor shoots. Any lost opportunity is a revenue loss for the country,” Tiwari said, while addressing the conclave.

To facilitate single-window clearances for film shootings, the Government has set up a Committee on Promotion and Facilitation of Film Production in India, comprising senior officials of various departments like I&B, External Affairs, Home Affairs, Tourism, Culture, Railways, Civil Aviation, Defence and Revenue.

State Governments have been asked to nominate their nodal officers for film clearances, and Standard Operating Procedures are being developed to accord clearances for shooting by domestic and foreign filmmakers in India.

Speaking at the conclave, filmmaker Mukesh Bhatt welcomed the single-window clearance proposal and said that, at present, 76 different permissions have to be obtained for film shooting in India.

Tiwari also emphasised the need for a sound legal architecture for promoting cinema as a form of creative expression and he assured that by mid-2014, India would have a contemporary law for Indian cinema. He also presented the first Yash Chopra Memorial Award to songstress Lata Mangeshkar.

Ernst & Young submitted a detailed analysis with four leading producers. They also discussed the plethora of rebates and concessions offered around the world and how a producer finds out what is best suited for his film.

A live debate was also held with panelists Mahesh Bhatt, Ramesh Sippy, Vipul Amrutlal Shah and Jammu & Kashmir Tourism Minister GA Mir on how the proposed single-window clearance mechanism would evolve, and how it would be implemented within the Government framework.

The first day of the event concluded with an awards ceremony recognising the best in cinema tourism both in television as well as in films. The first award was presented to O&M India and Rising Sun Films for their Tourism Ad Campaign –Khusboo Gujarat Ki for presenting an Indian Location in an Ad Campaign. Similarly presenting an Overseas Location in an Ad campaign award was given to Interface Communications and Chrome Pictures for their campaign for Mahindra XUV 500 shot in South Africa.

20th Century Fox and Fox Star Studios was presented an award for Hollywood Films depicting an Indian Location for the film Life Of Pi. Rajshri Productions was presented an award for their television serial Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara for excellent depiction of an Indian Location in Hindi TV series.

Cinemantra Entertainment and Media’s television serial Sanskar – Dharohar Apnon Ki won an award for excellent depiction of Overseas Location. The Hindi film category wrapped the award ceremony while Kai Po Che won in the Bollywood category for an excellent depiction of an Indian Location and Jab Tak Hai Jaan for an excellent depiction of Overseas Location.

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