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Divya Radhakrishnan Launches Helios Media

Divya Radhakrishnan, ex President of TME (the media arm of Rediffusion-Y&R), who had resigned from the company in February this year, has launched her own venture, Helios Media.

The company is an integrated ancillary service company for television broadcasters, has collaborated with specialised partners to complement services in all allied areas. It has set up Sales, Marketing, Research and Traffic management verticals and will offer the services as a composite piece or as a stand-alone, based on the requirements of the broadcasters.

The company has set up offices in Mumbai, Delhi, Bangalore and Chennai. The company has also roped in former business head of Zoom, Bala Iyengar as business director. He will lead the sales and content syndication function at the company.

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