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The First Cut

An array of trailers and first-look posters of upcoming films has just been unleashed. What makes a film trailer a true winner?

There is no arguing that the best way to hook the audience and ensure healthy first-day collections is to lure them to cinemas with a well-cut trailer and first look of the film. And in times when first-day and weekend collections matter more than ever, there is no exaggerating the fact that movie trailers play an important role in making or breaking a film.

We have a great mix of films lined up for release in the coming months. We will therefore be discussing the recently released trailers and first looks of Munna Michael, Toilet: Ek Prem Katha, Ek Haseena Thi Ek Deewana Tha, A Gentleman, Daddy, Haseena Parkar and the posters of Jab Harry Met Sejal and Badshaho

Given the content and cast of the films lined up, expectations are soaring, putting considerable pressure on the makers to create the biggest impact they can while unveiling the first glimpse of their films. The first trailer of a film has to be hard-hitting, convey the right message and be appealing enough to translate into footfalls at the box office. Not many films have done great business at the ticket window this year, so far, but the trailers that released recently suggest that things are about to change.

Kicking off the list is the trailer of the much-anticipated Sabbir Khan’s Munna Michael featuring Tiger Shroff and Nawazuddin Siddiqui, followed by Akshay Kumar and Bhumi Pednekar starrer Toilet: Ek Prem Katha directed by Shree Narayan Singh. 

Then we have Suneel Darshan’s romantic thriller, Ek Haseena Thi Ek Deewana Tha. The film features Shiv Darshan, Natasha Fernandez and Upen Patel. Raj & DK’s A Gentleman, releasing on August 25, recently released its motion posters along with the first-look posters. The film features Sidharth Malhotra and Jacqueline Fernandez in the lead.

Arjun Rampal returns as a producer in the upcoming film Daddy. Rampal, who has also co-written the film, also essays the title role in the film, which chronicles the true story of Mumbai’s underworld don, Arun Gawli. 

Haseena Parkar directed by Apoorva Lakhia features the brother-sister duo Shraddha Kapoor and Siddhanth Kapoor and is based on underworld gangster Dawood Ibrahim’s sister Haseena Parkar. Slated to release on August 18, the film will showcase Shraddha in a never-seen-before avatar.

We even saw the first-look posters of Shah Rukh Khan-Anushka Sharma’s Jab Harry Met Sejal, being directed by Imtiaz Ali and Ajay Devgn, Emraan Hashmi, Vidyut Jammwal, Ileana D’Cruz, Esha Gupta and Sanjay Mishra’s Badshaho directed by Milan Luthria.

This week, we asked tradewallahs to comment on the impact of these trailers and first looks, and tell us what they think about these films and their fate at the box office:

 Rahul Puri, MD, Mukta A2 Cinemas

You have to go for Toilet: Ek Prem Katha. It’s such a good title for a film Toilet: Ek Prem Katha… that there is instant interest. The trailer too is attention-grabbing because it’s something that Akshay Kumar has become synonymous with now – a fun film which has a good, strong message. I think audiences have reacted strongly to the trailer and it will certainly emerge as the film of choice in the weekend that it’s released. The other interesting trailer is that of Munna Michael because it showcases exactly what people want to see in a film with Tiger Shroff. Not to mention the obvious Jab Harry Met Sejal and Badshaho which will be sureshot winners.

Tinku Singh, Group President & Chief Strategy Officer (CSO), SRS Cinemas

This monsoon, the box office will be bombarded with amazing trailers from upcoming movies catering to various genres like drama, dance, comedy and political crime drama. From among this list, Toilet: Ek Prem Katha seems to be the most promising trailer, as it promises a great script, editing and direction.  Funny yet realistic, this trailer tends to hit the right chords, highlighted by a beautifully drafted script.  Akshay Kumar intends to retain his ride in top form. The unique premise is set to grab eyeballs and expose the world to reality as sanitation continues to be an emerging issue in rural India. The poster series of Badshaho too looks amazing.

Amit Sharma, MD, Miraj Group

The last two and a half months have seen only dry releases and the fruitful season for our Hindi films will start with Eid, and post-Tubelight, a good number of releases are lined up. Trailers that caught my attention were certainly Toilet: Ek Prem Katha and Munna MichaelToilet: Ek Prem Katha is humourous and sweet whereas Munna Michael is a massy trailer well targeted at its audience. From the looks of the posters Jab Harry Met Sejal and Badshaho both the films look fantastic and now we wait for the trailers of these films.

Dina Mukherjee, Chief Marketing Officer, Carnival Cinemas

Toilet: Ek Prem Katha has awestruck the nation with its trailer because the film is in sync with the most significant cleanliness campaign by the Government of India and has a massy target audience to be catered to. That apart, it has all the prolific ingredients like its appealing star cast, its characters, storyline and it is really topical for the present Bharat that makes it more likable by the audience. Another film that might do well at box office is Munna Michael as Tiger Shroff is very popular amongst the kids and youth. First looks of MubarakanA Gentleman, Jab Harry Met Sejal and Badshaho look very fresh and promising.

Murli Chhatwani, MD, Muviwale Entertainment

My vote goes to Toilet: Ek Prem Katha because of its engaging creative, unique plot and storyline. Having said that, every product has its own merit and target audience. Munna Michael, A Gentleman, Daddy and Mubarakan should receive ample appreciation and views from its respective target audiences. With 16 million views for its trailer in just four days, Toliet: Ek Prem Katha leads the charts and has created enough of an opening buzz, nationwide. 

In the current market scenario, patrons want to consume different subjects and storylines rather than seeing normal rom-com or thrillers on the silver screen, which is being offered by Toilet: Ek Prem Katha. I expect good box-office numbers from all the movies which will be releasing in the coming months but Toilet: Ek Prem Katha looks like a `100-crore product and should be fruitful for its producers. Also by the look of it, Jab Harry Met Sejal’s  creative looks are totally in the zone of a Shah Rukh Khan romantic film. Not to mention Ajay Devgn and team’s Badshaho and I am sure when the trailers o fthese films release, they will generate massive buzz.  

 Dilip Tandon, Distributor, Indra Films, Pan India 

The poster of Jab Harry Met Sajal looks amazing. Imtiaz Ali’s film features Shah Rukh Khan and Anushkha Sharma in the lead and it is an intriguing film to look out for. Then, of course, Toilet: Ek Prem Khatha, whose trailer is outstanding. Also, Munna Michael and Mubarakan both look commercially viable as the music and the concepts are expected to be good. These films will do great business


Rajesh Thadani, Distributor, Multi Media Combines, Mumbai

According to me, Toilet: Ek Prem Khatha is best because its trailer seems very interesting and a strong message can be expected from the film. Some of the upcoming films too look good but Toilet: Ek Prem Khatha stands out. Also, the two soon-to-be-released trailers of Jab Harry Met Sejaland Baadshaho are eagerly awaited as both films’ posters give a fabulous feel of their respective stories. 

Brijesh Tandon, H K Tandon & Company, Distributor, Delhi – UP           

The trailers of all the upcoming films look good but I guess Toilet: Ek Prem Khatha is right there, on top, as the film’s subject is very interesting and is based on a current issue in our country. The audience has high expectations from the film and people will definitely relate to it. Having said that, Baadshaho, which has released its first-look posters, looks like a massive entertainer too, and Shah Rukh Khan teaming up with Imtiaz Ali looks promising in the posters of Jab Harry Met Sejal.

Sunil Bansal, Distributor, Yash Raj Jai Pictures, Rajasthan

Baadshaho’s first posters, which are being released one after the other, look interesting and give you a great feeling as the film has Ajay Devgn and is directed by Milan Luthria. The combination looks perfect. Then, Toilet: Ek Prem Khatha, which has a huge message and since India is working on that subject as well, I think everyone should appreciate the team’s effort. It takes guts to make a film like this. 

Jaspal Dhingra, Nanakshar Enterprises, Distributor, East Punjab

First, Toilet: Ek Prem Khatha is a content-based film and, coming from Akshay Kumar, has huge expectations. That’s but natural because Kumar’s films lately have great content, they cater to a large audience and do great business at the ticket window. In the trailer, we see a mature love story and, frankly, I like the project as it has a strong message for our nation. Second, I am looking forward to the film A Gentleman, which has a new pairing of Sidharth Malhotra and Jacqueline Fernandez. And even Mubarakan’s poster looks nice as the film will be funny and entertaining.

Jeetu Khandelwal, Distributor, Movie Pioneer, Orissa

Munna Michael is a massy film. It looks great and the concept of the film is attractive to the youth. It will definitely do great business at the ticket window. According to me, Tiger Shroff has already created magic among the audience. So chances are high that this film will bring in good collections and entertain the audience.

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