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HNY Clocks 90pc @multiplexes; Record-Breaking Weekend Expected

Happy New Year released amid much jubilation among the audience today as multiplex properties across India saw occupancy of 90 to 95 per cent. Farah Khan’s film is expected to clock record-breaking numbers over the weekend as well due to advance booking, which is all sold out. Programmers believe the film will set new records and will be another feather in the cap for both the Khans – Farak and Shah Rukh. Over to them:

Ashish Saksena, BIG Cinemas

The film drew an extraordinary day-one response with an average occupancy of 95 per cent in all of our properties. This film is will wrap its first day with gigantic numbers. The weekend too is house full as advance bookings were fabulous.

Amar Laykar, PVR Cinemax

Some films are tailor-made for the Indian audience and Farah Khan is a director who always assigns the audience top priority while making a film. And Shah Rukh Khan does what he does best – making a larger-than-life film a lot larger by not only producing it but also acting in it. The film will create many records as it has back-to-back house-full shows and 95-per cent footfalls at our properties.

Ansh Kapoor, Fun Cinemas

HNY took a rock-solid start, which grew stronger with every successive show. We saw 90 to 95 per cent occupancy today and expect a similar response over the weekend. Shah Rukh Khan and his team have outdone themselves.

Harshad Parmar, Carnival

Happy New Year took a fantastic start at our properties today, around 90 to 95 per cent, and we expect superlative net collections during the weekend. The film is a blockbuster already. With record-breaking day-one collections expected, the weekend will be nothing short of a celebration as well.

Ashish Gogia, Suncity

Happy New Year saw near 100-per cent occupancy at most of our properties today, and we expect a bigger and better weekend. The film is truly a celebration as the audience is enjoying it.