Prime Focus has announced a significant capital investment and expansion of its global stereoscopic 3D (S3D) pipeline. Finishing touches are underway at the company’s new world headquarters in Mumbai, which will house seven S3D theatres and over 600 artist seats, along with a complete slate of visual effects, post-production and production services.
At its Hollywood studio, efforts will be re-focused on delivering S3D creative services including 2D-to-3D conversions and S3D editorial and visual effects for entertainment clients in film, television, advertising and mobile content.
To support this expansion, Prime Focus is building out 200 new artist seats, and has upgraded much of its existing post infrastructure (DI suites, telecine bays and theatres) into S3D-enabled spaces supporting both RealD and Dolby stereo projection. In addition, plans are afoot to build a new 45-seat stereo-enabled screening room.